Unified Commerce is taking hold of the retail industry on a global scale. According to the 451 Research Global Unified Commerce Forecast, digital commerce’s share of business-to-consumer sales will increase from 10.2% in 2018 to 17.3% in 2022. Retailers today must be ready to take advantage of all the channels and devices where customers are most active to gain a larger piece of this $5.8 trillion pie.
In a previous blog, we discussed the role that Unified Commerce has for enhancing the customers’ shopping journey from product discovery to purchase. Need a quick refresher? Unified Commerce enables retailers to support buyers’ habits across multiple channels such as mobile, web, social, and even physical stores. But this overview is just scratching the surface of what makes Unified Commerce important to a brand’s success. There are other factors at work that can take your company to new heights.
What your business really needs are channel-agnostic technologies that integrate easily with your tech stack and can be deployed to your customers. But what are these channel-agnostic technologies and how do they work in delivering a Unified Commerce experience? Ask and you shall receive. In this blog, we’ll discuss the Omnichannel Commerce Cloud and how it can help your business deliver on the promise of Unified Commerce.