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HotWax Commerce Blog

The Role of Omnichannel Commerce Cloud in Delivering Unified Commerce

Posted by Divesh Dutta on Sep 10, 2020 8:56:54 PM



Unified Commerce is taking hold of the retail industry on a global scale. According to the 451 Research Global Unified Commerce Forecast, digital commerce’s share of business-to-consumer sales will increase from 10.2% in 2018 to 17.3% in 2022. Retailers today must be ready to take advantage of all the channels and devices where customers are most active to gain a larger piece of this $5.8 trillion pie.

In a previous blog, we discussed the role that Unified Commerce has for enhancing the customers’ shopping journey from product discovery to purchase. Need a quick refresher? Unified Commerce enables retailers to support buyers’ habits across multiple channels such as mobile, web, social, and even physical stores. But this overview is just scratching the surface of what makes Unified Commerce important to a brand’s success. There are other factors at work that can take your company to new heights.

What your business really needs are channel-agnostic technologies that integrate easily with your tech stack and can be deployed to your customers. But what are these channel-agnostic technologies and how do they work in delivering a Unified Commerce experience? Ask and you shall receive. In this blog, we’ll discuss the Omnichannel Commerce Cloud and how it can help your business deliver on the promise of Unified Commerce.

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Topics: unified commerce

What Is Unified Commerce?

Posted by Anil Patel on Feb 19, 2020 3:15:00 AM




Brands across the world have heard the new buzz-word in the retail space: “unified commerce.” In this blog, we break down exactly what it means, why it’s often difficult to achieve, and why it’s the future of retail. 

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Topics: unified commerce