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HotWax Commerce Blog

Social Commerce: The Key To Your Direct-to-Consumer Strategy

Posted by Avnindra Sharma on Sep 18, 2020 9:00:00 AM



It’s no secret that online sales are on the rise globally, with a recent study expecting them to account for over 22% of all retail sales by 2023. Predictions like this have caused retailers and fashion brands to increasingly invest in and prioritize online sales programs. One of the predominant ways brands do this is through so-called “social commerce:” the integration of commerce with social media.

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Topics: social commerce