The eCommerce industry is known for constant innovations that change the face of how customers purchase items and how retailers sell their products. Recently, Progressive Web Apps (PWAs) have risen to the forefront of the retail marketplace. What’s a PWA you ask? PWAs are websites with all the benefits of mobile apps and so much more. They are mobile apps delivered through the web, enabling retailers to deliver a faster, more engaging version of their eCommerce websites to their customers.
If this benefit wasn’t enough, why else should you care about PWAs? As discussed in a previous blog, users are downloading fewer mobile apps than in previous years. In addition to this trend, responsive mobile sites are slow, leading to low conversion rates for retailers. PWA technology blends the best of mobile apps and websites by being accessible anywhere on the web without any installation friction compared to installing native apps.
In this blog, we will discuss all of the benefits and features of PWAs and why you should embrace this innovative eCommerce technology.