HotWax Commerce Blog

Omnichannel Strategies, Challenges, and Solutions

Posted by Divesh Dutta on Jun 25, 2020 11:28:05 PM





The retail industry has changed forever. The advancement of technology, especially mobile devices, has ushered in a new era of how customers prefer to shop. A 2017 Harvard Business Review study found that 73% of people prefer to use multiple channels during their shopping journey, and this has since grown to more than 90%. All retailers must now have omnichannel strategies in place to take advantage of ever-evolving consumer preferences, or they risk being left behind more digitally savvy brands.


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Topics: omnichannel strategies