HotWax Commerce Blog

Designing Mobile-First User Experiences

Posted by Aditya Patel on Oct 2, 2020 12:02:47 AM

 

 

Everywhere you look, people are constantly checking their smartphones to communicate with others, browse the Internet, or purchase items at their leisure. As of 2019, almost 50% of all online shopping occurred via phones. You’d think with a mobile-first audience that retailers would keep up and capitalize on this trend, right? Unfortunately, some brands are struggling to deliver an optimized, mobile-first user experience to their consumers, and it’s impacting their sales numbers.

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Topics: mobile commerce

Rethink Your Mobile Commerce Strategy

Posted by Divesh Dutta on Apr 24, 2020 1:34:37 AM

 

 

We are living in a mobile-first world. Millennials and GenZ have foregone the window shopping of their parents’ generations and are instead browsing storefronts on their mobile devices, constantly on the hunt for their next purchase. Studies show that, in the US, more than 50% of eCommerce website traffic comes from mobile, and this number jumps to as much as 80% in China. These numbers are only expected to grow year over year, yet surprisingly very few brands are prepared to meet and capitalize on this demand.

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Topics: mobile commerce