HotWax Commerce Blog

Everybody hates waiting in line. If you’re not convinced by your own personal experience, studies show that 32% of shoppers quit a long checkout line and search for a better shopping experience elsewhere. While some may order online instead, others will abandon their purchase altogether and head to a different store. This means every dollar you’ve spent on developing quality products and generating demand for those products has gone to waste. 

Brands across the world have heard the new buzz-word in the retail space: “unified commerce.” In this blog, we break down exactly what it means, why it’s often difficult to achieve, and why it’s the future of retail.