HotWax Commerce Blog

Anil Patel

Recent Posts

How To Achieve Speedy Delivery With Omnichannel Order Routing

Posted by Anil Patel on Jul 31, 2020 7:27:34 PM

 

 

At this point, we’ve all shopped at Amazon at least once, right? And if you’ve shopped once, you’ve probably come back a second or third time, likely because you were pleasantly surprised by the fast and free delivery options. Unfortunately, customers cannot currently expect the same delivery convenience and speed from specialty brand retailers like JCrew, Express, Vans, and the like, despite the fact that there is technology available to accomplish this experience.

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Topics: omnichannel order routing

Progressive Web Apps: The Future of eCommerce

Posted by Anil Patel on Jul 15, 2020 7:48:00 PM

 

 

The eCommerce industry is known for constant innovations that change the face of how customers purchase items and how retailers sell their products. Recently, Progressive Web Apps (PWAs) have risen to the forefront of the retail marketplace. What’s a PWA you ask? PWAs are websites with all the benefits of mobile apps and so much more. They are mobile apps delivered through the web, enabling retailers to deliver a faster, more engaging version of their eCommerce websites to their customers.

If this benefit wasn’t enough, why else should you care about PWAs? As discussed in a previous blog, users are downloading fewer mobile apps than in previous years. In addition to this trend, responsive mobile sites are slow, leading to low conversion rates for retailers. PWA technology blends the best of mobile apps and websites by being accessible anywhere on the web without any installation friction compared to installing native apps.

In this blog, we will discuss all of the benefits and features of PWAs and why you should embrace this innovative eCommerce technology.

 

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Topics: progressive web apps

5 Ways Headless Commerce Will Transform Your Digital Business Strategy

Posted by Anil Patel on Jul 2, 2020 6:52:16 PM

 

With retailers embracing digital transformation strategies, companies’ tech leaders (VP of Digital, Chief Digital Officer, and Head of eCommerce) are now tied to their brands’ key performance indicators (KPIs) like never before. These decision-makers must invest in eCommerce solutions that form a strong foundation to support a broader digital strategy, rather than just serving as a way for customers to purchase items online. Without this foundation, retailers’ digital success will come crumbling down like a house of cards.

 

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Topics: headless commerce

How Ship-From-Store Enables One-Day and Same-Day Delivery

Posted by Anil Patel on Jun 15, 2020 9:51:59 PM

 

 

Businesses and brands across the globe are scrambling to respond to the so-called “Amazon Effect”, whereby consumers now expect deliveries within two days of placing their orders. Amazon Prime in particular aims to maximize customer satisfaction and convenience by offering one-day, same-day, and even 2-hour delivery. Many big-box retailers, like Walmart and Target, have followed suit, leveraging their extensive brick-and-mortar store networks to fulfill online orders within a shrinking delivery window. But customers aren’t just expecting this lightning-fast service from the big players in the retail industry. Brands of all sizes have begun offering fast and free delivery options in order to increase purchase rates for online shoppers and reduce shipping costs.

 

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Topics: ship from store

5 COVID-19 Retail Strategies To Maximize Sales

Posted by Anil Patel on Apr 25, 2020 3:39:33 AM

 

 

The COVID-19 pandemic has forced retailers across the globe to close their brick-and-mortar stores and quickly turn their focus to digital commerce. When this pandemic does end, whether in a few weeks or a year, retail operations will certainly not return to the pre-pandemic status quo. Most governments will continue to restrict large gatherings, and consumers will likely be apprehensive about shopping in-store for months to come. 

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Topics: retail strategies

Why Retailers Are Introducing In-Store Mobile Checkout

Posted by Anil Patel on Apr 7, 2020 2:34:20 AM

 

 

Everybody hates waiting in line. If you’re not convinced by your own personal experience, studies show that 32% of shoppers quit a long checkout line and search for a better shopping experience elsewhere. While some may order online instead, others will abandon their purchase altogether and head to a different store. This means every dollar you’ve spent on developing quality products and generating demand for those products has gone to waste. 

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Topics: mobile checkout

What Is Unified Commerce?

Posted by Anil Patel on Feb 19, 2020 3:15:00 AM

 

 

 

Brands across the world have heard the new buzz-word in the retail space: “unified commerce.” In this blog, we break down exactly what it means, why it’s often difficult to achieve, and why it’s the future of retail. 

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Topics: unified commerce