HotWax Commerce Blog

Aditya Patel

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Designing Mobile-First User Experiences

Posted by Aditya Patel on Oct 2, 2020 12:02:47 AM

 

 

Everywhere you look, people are constantly checking their smartphones to communicate with others, browse the Internet, or purchase items at their leisure. As of 2019, almost 50% of all online shopping occurred via phones. You’d think with a mobile-first audience that retailers would keep up and capitalize on this trend, right? Unfortunately, some brands are struggling to deliver an optimized, mobile-first user experience to their consumers, and it’s impacting their sales numbers.

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Topics: mobile commerce